I prefer plain white trim but like that we've gone traditional maroon as opposed to violet or black or something. I definitely prefer the sponsor logos (and our shirt numbers) in white as opposed to navy. Very happy with the crew neck collar. I don't mind the badge in the middle though I think those who want it over the heart are right that it's a "cleaner" look. So I like it, especially the nod to history, but I don't love it aesthetically as much as a few others do. It's a good effort by Puma.
Nothing's going to beat the 09-10 Umbro in my lifetime probably. That kit was perfect.