In the interests of debate and not criticising anyone (as I understand times are hard for many), but..
I don't get the concept of buying fake shirts from China that the club make no money from at all. I guess if people go to the games or pay TV subscriptions that benefit the club then it doesnt matter so much, but I know loads of people that buy fake shirts (for themselves not their kids), don't go to games and watch all games on internet streams (but they do wear real designer gear and top end trainers etc.) Then these same people complain when the club doesn't buy the player they want or put up season ticket prices. At the end of the day (and we know best as blues), clubs have to balance the books for UEFA/PL rules, so to expect the club to be the best and sign the best and yet put no money into the club as a fan doesn't seem fair.
Like I said, I'm not criticising people, just interested to see what people's opinions are on it