we've got the richest owners , we're sponsored by an airline and we're now European competition regulars . But as soon as the draw for the next euro round , we all scramble for cheap deals . Why don't City get together with their sponsors to sort out trips that encourage as many fans as possible to go on these away trips , giving the side the best backing , thus hopefully giving us the best chance to progress to the ultimate prize . The cost of a few subsidised planes is an absolute fraction of what we spend on other things but could make a massive difference .