Hahaha, we love to see it. They cannot hack(no pun) this at all.
If you actually look at the article he's clinging onto, there's "no source" to the figures on the Craig Evans(LFC vice president of communications) tweet the article is based on either. That figure also only covers English domestic football, from August 23rd to March 24th last season. Rather than all comps, for the whole of the season,11th August to May 19th.
His 'you pick' comment is the cherry ontop. A Liverpool account(isn't that a fansite? So it's not even that), who's source is a Liverpool employee vs the Manchester Evening News who's source is a journalist, who actually would have more to lose by fabricating sources/information, while using Nielsen's name.
Another one:
If he'd followed his own advice, he'd see there were no reports from May either, or any relating to TV views data in European Football from recent times, in fact. So they don't appear to publish the "info" on their own site, by which he probably meant to say data research. He's talking absolute shite as far as I can see.
They probably sell it to the people who can make use of it(clubs, sponsors, journalists etc).
Feel free to pass any of this on, if you have a reddit account and want to revel in their squirming.