That may be so, but this year something changed.
My wife and I have been season ticket holders for years, every year we try to move if we can to get a better view closer to the centre line, closer to the pitch, that sort of thing. We've moved four times over the years, but most years we've stayed put as there have been very few options opening up for a better view. This year when we looked there were a lot more seats available and I mean a lot, so we snagged two seats with a much better sight line.
Anecdotal evidence for sure, but something is up if suddenly there were a lot more seats available for relocation, and good seats as well.