gordondaviesmoustache said:
Damocles said:
2010: City's kit deal is so high it is cheating.
2015: City's kit deal is so low they should sack their negotiators.
Football inflation has been insane over that period when you look at that.
I think the important thing to remember is that they are both right and both wrong in a way.
We signed a 10 year deal with Etihad that overvalued our shirt sponsorship deal in the first few years. In 2009 we deserved nowhere near that amount of money for our shirt deal, it made no economic sense. However Etihad were willing to gamble with us in a way that is typically Emirati - they understood that we didn't represent value for money in the short term but over the longer term of the deal they would be getting an extremely favourable deal on the backend. They made an investment because they trusted in our future direction.
6 years into the deal and people who are suggesting that it should be hugely renegotiated don't seem to understand the idea. City aren't going to walk away from Etihad because they're such an important sponsor for us and Etihad aren't going to randomly pay more money just because some insane conspiracy theorists believe that Sheikh Mansour can snap his fingers and make something like this happen.
We entered into a contract that we understood would challenge our revenues at the backend. This was the deal we made and the deal we will stick to. In a few years time we can renegotiate again, hopefully with the same company and take advantage of the inflation that occurred in the 10 year period.
Shirt sponsorship and shirt manufacturing are different things. We aren't valuable to many manufactuers because we don't sell anywhere near the amount of shirts as the biggest clubs.