UEFA cannot penalise City because every one of our major sponsorship deals are undervalued though.Its is if, as mentioned above, eufa start decreeing that certain deals are overpriced. Theyll just move goalposts and change laws to suit wont they?
Even Swiss Ramble said that two years ago:
In any case, the groundbreaking 10-year £400 million deal with Etihad Airways, covering shirt sponsorship, stadium naming rights and the campus development, now looks to be under-valued, as other clubs have since raised the bar.
http://swissramble.blogspot.co.uk/2016/10/manchester-city-my-aim-is-true.html
Shirt sponsor
Etihad: £20m
Chevrolet / United: £56m
Yokohama / Chelsea: £40m
Arsenal / Emirates: £40m
Stadium sponsor
Etihad: £20m (and surrounding campus)
Arsenal / Emirates: £20m
Shirt manufacturer
Nike: £20m (rumoured to be £50m with Puma from 2019)
United / Adidas: £75m
Chelsea / Nike: £60m