City & FFP | 2020/21 Accounts released | Revenues of £569.8m, £2.4m profit (p 2395)

Any ideas what they would want it for?
Probably because TV payments are staggered. I can't remember the payment schedule but from memory its 50% just before the season starts.
25% on merit payments (at end of season) and 25% on final league position at the end of the season.
I reckon this loan is to tide us over till then as we are probably paying transfer fees up front and the PL cited for the window to shut before the first game of the season.
 
city are now in a place of who gives a shit about FFP and keep on winning silverware and being the best team and the money rolls in, they will come to us other than we going to them for sponsorship, and marketing global brands with a winning team like amazon prime show coming up just about sells it to the world market

manchester city are not the finished article and the growth will only get bigger and bigger and like i said the money men will come to us and we can negotiate on our terms
 
Ryanair and Easyjet look like they're in trouble, maybe they should stop sponsoring football clubs too. Most of the American airline companies are losing money, must be spending too much sponsoring teams.
In your zeal to be a sarcastic cnut, you’ve gone and made yourself look stupid and completely uninformed.

WASHINGTON – Airlines scored their second most-profitable year ever in 2017, raking in nearly $15.5 billion, the Transportation Department announced Monday. The combined after-tax net profit at 23 airlines improved from the $14 billion in 2016, according to the Bureau of Transportation Statistics (BTS).May 7, 2018
 
In your zeal to be a sarcastic cnut, you’ve gone and made yourself look stupid and completely uninformed.

WASHINGTON – Airlines scored their second most-profitable year ever in 2017, raking in nearly $15.5 billion, the Transportation Department announced Monday. The combined after-tax net profit at 23 airlines improved from the $14 billion in 2016, according to the Bureau of Transportation Statistics (BTS).May 7, 2018
That's nice. The ones actually making money badly need to replace aircraft and renegotiate leases with airports that are seeing a huge increase in costs, the ones pretending they're making money are trying to put everything on the long finger and hope it works out for the best. I have a fair bit of inside knowledge on this that I can't repeat on here but the creditors aren't happy in the slightest.
 
I think you’re possibly confusing Etihad’s profitability and it’s brand exposure.

“A few Mancs hopping on a flight every now and then” is clearly not enough to make a premium class Middle Eastern long haul airline profitable.

But I think you’re being a bit naive if you think Etihad’s sponsorship of City was with the intention of making that money back through “Mancs hopping on a plane to Abu Dhabi”.

Clearly the bigger picture with sponsoring City was to get exposure for the brand in the UK and pretty much anywhere the PL is watched worldwide. I’d never heard of Etihad before they sponsored us. My friends and family hadn’t. I’d expect they weren’t a particularly well known airline accross the UK when they sponsored us.

But now they are very widely known accross the country. Ask a thousand people accross the UK what’s the first thing you associate with Etihad, I’ll bet you the top answer will be Manchester City. I’ve no doubt that pattern would be repeated all over the world where the PL is popular.

There are a thousand variables that go in to making an airline profitable, you’re far more qualified than me to know what they are. Brand recognition isn’t the only one. But brand recognition is the only one that the City sponsorship has got anything to do with. And in terms of increasing exposure and awareness for the Etihad brand, the sponsorship of City has been a monumental and unqualified success.

Khaldoon himself says that when he goes in to meetings around the world on Abu Dhabi state business, the first thing people mention to him is Manchester City. It’s a great opening, a conversation starter. I have no doubt the same thing happens with Etihad executives.

You’re seeing Etihad sponsor City and Etihad not being profitable and linking the two things together. But as the old cliché goes, correlation does not imply causation.
What is “brand recognition” worth if it doesn’t translate into cash? The ME3 have sought to diversify their oil industry by turning the ME into the world’s airport connection location. Their geographic location between the east and the west is ideal, but there ALSO has to be robust O&D markets (city pairs), because connections alone cannot usually sustain an airline.

Brand recognition is important on the up, but can also be an anchor during difficult times.
 
That's nice. The ones actually making money badly need to replace aircraft and renegotiate leases with airports that are seeing a huge increase in costs, the ones pretending they're making money are trying to put everything on the long finger and hope it works out for the best. I have a fair bit of inside knowledge on this that I can't repeat on here but the creditors aren't happy in the slightest.
The industry is highly capital intensive, and as such is always on the long term financing hook, which is why cash flows are important. Cash flows are what pay for CapEx, as they are what is left over when you’ve made the investment. However, while you see Boeing and Airbus possibly getting into trouble, that is usually good for airlines. In fact, the WB aircraft that Etihad doesn’t want will actually help airlines pick up these assets on the cheap, saving money, improving cash flows and lowering cap ex.

Now, time for Belgium vs Brazil.
 
The industry is highly capital intensive, and as such is always on the long term financing hook, which is why cash flows are important. Cash flows are what pay for CapEx, as they are what is left over when you’ve made the investment. However, while you see Boeing and Airbus possibly getting into trouble, that is usually good for airlines. In fact, the WB aircraft that Etihad doesn’t want will actually help airlines pick up these assets on the cheap, saving money, improving cash flows and lowering cap ex.

Now, time for Belgium vs Brazil.
The airlines will need financing to buy those aircraft and they're unlikely to get it on the terms they had before.
 
The airlines will need financing to buy those aircraft and they're unlikely to get it on the terms they had before.
You’re kidding, right?

During times of bounty, such as this (profitable, billions in the bank, growing, buying newer more efficient aircraft...) they BUY aircraft and then turn around and use EETCs to “remortgage” them and get the tax advantage of both lowering profits and the EETC. The biggest thing that Boeing and Airbus can do is give them breaks on price, and with the WB glut, now’s a great time to be looking for product.
 
What is “brand recognition” worth if it doesn’t translate into cash? The ME3 have sought to diversify their oil industry by turning the ME into the world’s airport connection location. Their geographic location between the east and the west is ideal, but there ALSO has to be robust O&D markets (city pairs), because connections alone cannot usually sustain an airline.

Brand recognition is important on the up, but can also be an anchor during difficult times.

I’m pretty sure Etihad have taken some cash off the back of having their brand recognised?

As you’ve rightly pointed out, airlines don’t live or die based solely on how recognised their brand is.

If Abu Dhabi not being a popular enough destination in its own right to support an airline of that size, how on earth is that in any way connected to their sponsorship of City?
 
You’re kidding, right?

During times of bounty, such as this (profitable, billions in the bank, growing, buying newer more efficient aircraft...) they BUY aircraft and then turn around and use EETCs to “remortgage” them and get the tax advantage of both lowering profits and the EETC. The biggest thing that Boeing and Airbus can do is give them breaks on price, and with the WB glut, now’s a great time to be looking for product.
Don't think you understand how this works tbh, the world's biggest banks are the middlemen in that process as financiers.
 

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