This is one of the things I really hate about the media & the non-city fans - this assumption that any money that comes in from the middle east is 'dodgy'
I am well documented in suggesting that the idea our owner has no influence over the likes of Etihad is laughable, regardless of whether they can legally be referred to as an RP, though I know some on here disagree.
But as a few others have hinted at, what more natural party to want to associate themselves with us than one based in the UAE ? There is an awful lot more synergy for Etihad & us than say Emirates & Arsenal. If we were talking to several airlines about sponsorship, say British Airways, Air Malaysia, Quantas & Etihad, which one is going to see greater natural synergy and therefore want to pay more in sponsorship ? It's not rocket science !
Likewise, of all the football clubs in the world, which one has had the most media attention in the last few years ? Us. So we are arguably the hottest prospect for any commercial entity looking to sponsor a football club. Which firms are amongst those trying to increase their global presence ? Those in the UAE.
So IF the Etihad deal goes up in value (which it should unless the deal terms prevent it) and if other UAE firms continue to step forward and sponsor us, UEFA are going to have a real hard time determining 'commercial value'. Ironically Ed Woodward's role at the rags in increasing their commercial deals, both in number and in financial value, could help us enormously in that respect, especially whilst they aren't in Europe but are still signing mega bucks deals