I just cant see what the basis of the argument would be for an arbitrary body to set the price of anything, its unworkable and ridiculous not to mention entirely open to corruption and collusion (not things the pl are concerned about i know) but its just economics 101 that the market sets the price thats just how the world works despite the gnashing and wailing of people the market will set the price, you may not like the price of something but if it sells out then the price was the right price as it met the desired aim and its the same with sponsorships, you may not like the price but if the price meets the companies desired aims no matter what they are then it was the right price and then you are into a whole other argument where the pl think it should be allowed to tell global powerhouse companies how they should spend their marketing budget and what they should get out of it, the power the PL thinks it has is insane.Not for me for two reasons, firstly it makes a mockery of the completion and secondly, it opens the door for every club to claim compensation. They'll most likely change them when they all meet up again