The point Stefan & others are missing is one which underpins all capitalist societies... The markets set the rates.
1. We've won 6 out of the last 7 PL's.
2. We've amassed the most top flight points ever.
3. We've scored the most top flight goals in a season.
4. We're the first club to complete the domestic treble & quadruple.
5. We're only the second club to win the three major trophies in one season in English football (treble).
6. We're the first club in English football to win four top flight titles on the trot.
7. We are the current CWC Champions, & are represented at the expanded tournament in June.
Taking into account this has never been done before in the history of English football, by what metric are the PL using to gauge what level of sponsorship City should be entitled to negotiate?
The PL marked down our sponsorships, but then refused to allow us to examine the historical sponsorship data they used to determine if our deals represented fair market value.
In respect to APT 2.0, how can they show metrics valuing City's sponsorship potential, after several record breaking feats which have never been achieved before? Surely we're breaking new ground?
Yes, the PL can say there needs to be an element of APT to protect the integrity of football in terms of Newcastle rocking up with a £1bn per season sponsorship deal from the Saudi Sovereign Wealth Fund, when the last time they won a major trophy was the 2006 Intertoto Cup, & the last time before that was the Inter Cities Fairs Cup in the 60s.
But even this is fraught with danger if ever legally challenged. Sponsorship, just like transfers are only worth what someone's willing to pay, so how does a third party reach an arbitrary figure of what they think is "fair market value"? Isn't this between the seller & the buyer?
The PL can only do this in their private members club where they make the rules. This is why part of the PL's rules states that only disputes about tribunal procedures can be argued in a court of law. All their other bullshit rules wouldn't even get to trial because they contravene British law.
This is the next logical step for APT & PSR. Neither are even close to UK Law & the PL know this, hence their mortal fear of the government introducing IREF.
If I were City & ever found guilty of FFP or PSR, I'd accept it if the UK Government made it a law which governed ALL sectors of UK industry. It could be argued that no one forced City to agree to the PL's rules, but then we could argue we had little choice but to sign up to these restrictive practices, otherwise we'd have no business & would lose access to the CL.
The cartel clubs are evidently prepared to burn down the PL, if it stops Manchester City. However, it's a legal can of fucking worms of the cartel's own making, if City & others think "Fuck this! We've had enough of only being here to make up the numbers. We also want to regularly challenge for all the top trophies"!
FFP, PSR & APT were designed to protect the hegemony of the legacy clubs. If the PL continue down this path, they'll soon pass the point where they'll be able to put the lawsuit genie back in the bottle.