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Manchester City Scoops Awards for Premier League Fan Experience
World Football Insider: October 14, 2014
Manchester City are the first club to win both the VisitFootball Club of the Year and Warmest Welcome awards.
VisitFootball, a joint venture between the Premier League and the national tourism board VisitEngland, gives out annual awards for those who deliver outstanding customer service.
"The awards encourage best practice as Premier League clubs work harder to make more fans feel welcome," VisitFootball said.
Last season was a record-breaker for the Premier League in terms of supporter numbers. More seats sold were sold than ever before with 95.9% utilisation, a 3% increase in season ticket sales to 491,263, and a 2.8% rise in average away attendance.
VisitFootball judged all 20 EPL clubs across eight areas of the supporter matchday experience for the 13.9 million fans that came through Premier League turnstiles during the 2013/14 season. The assessment included ticketing, stewarding, catering, toilets and the club shop.
For the awards the panel brought together the marks and comments of the assessors to determine which clubs and personnel offered the highest quality for Premier League football fans.
The judges comments for the 2013/14 season are:
Verdict on Man City
“What we look for in a VisitFootball assessment are people skills and outstanding levels of customer service. Put simply, Manchester City are the gold standard in providing fans with the best matchday experience.
“Manchester City has created a strong sense of identity around the Etihad, they make it a destination that both home and away fans enjoy visiting. The vibrant stadium hub, CitySquare, with its excellent pre-match entertainment for supporters of all ages, is now established as a focal point for fans.
“Service in the club shop was exceptional, with helpful, friendly staff. Catering facilities were very good, with an interesting range of quality food, including ‘Fan Fare’ kiosks by Jamie Oliver, Grab and Go kiosks, new hot dog carts and beer buggies. The club has invested in new catering equipment, fan facilities and digital menu boards throughout the stadium concourses.
“What we like about Manchester City is that they demonstrate a strong fan centric ethos. Staff are committed to providing a warm welcome and consistently deliver an exceptional service. The City Playmakers at Joe Mercer Way are pro-active, friendly and enthusiastic – they offer a great welcome from the club. All stewards had a warm approach, but at the same time there was a very good sense of safety and security around the stadium. From start to finish Manchester City get it right.”
By INSIDER editor Mark Bisson
World Football Insider: October 14, 2014
Manchester City are the first club to win both the VisitFootball Club of the Year and Warmest Welcome awards.
VisitFootball, a joint venture between the Premier League and the national tourism board VisitEngland, gives out annual awards for those who deliver outstanding customer service.
"The awards encourage best practice as Premier League clubs work harder to make more fans feel welcome," VisitFootball said.
Last season was a record-breaker for the Premier League in terms of supporter numbers. More seats sold were sold than ever before with 95.9% utilisation, a 3% increase in season ticket sales to 491,263, and a 2.8% rise in average away attendance.
VisitFootball judged all 20 EPL clubs across eight areas of the supporter matchday experience for the 13.9 million fans that came through Premier League turnstiles during the 2013/14 season. The assessment included ticketing, stewarding, catering, toilets and the club shop.
For the awards the panel brought together the marks and comments of the assessors to determine which clubs and personnel offered the highest quality for Premier League football fans.
The judges comments for the 2013/14 season are:
Verdict on Man City
“What we look for in a VisitFootball assessment are people skills and outstanding levels of customer service. Put simply, Manchester City are the gold standard in providing fans with the best matchday experience.
“Manchester City has created a strong sense of identity around the Etihad, they make it a destination that both home and away fans enjoy visiting. The vibrant stadium hub, CitySquare, with its excellent pre-match entertainment for supporters of all ages, is now established as a focal point for fans.
“Service in the club shop was exceptional, with helpful, friendly staff. Catering facilities were very good, with an interesting range of quality food, including ‘Fan Fare’ kiosks by Jamie Oliver, Grab and Go kiosks, new hot dog carts and beer buggies. The club has invested in new catering equipment, fan facilities and digital menu boards throughout the stadium concourses.
“What we like about Manchester City is that they demonstrate a strong fan centric ethos. Staff are committed to providing a warm welcome and consistently deliver an exceptional service. The City Playmakers at Joe Mercer Way are pro-active, friendly and enthusiastic – they offer a great welcome from the club. All stewards had a warm approach, but at the same time there was a very good sense of safety and security around the stadium. From start to finish Manchester City get it right.”
By INSIDER editor Mark Bisson