We'd be doing ourselves a favour by putting those allocated tickets in the gods, away from camera lenses. We get crucified for empty seats permanently as it's always just a few in the same area.The seats in the North Stand lower tier are seats given out by the club to groups and for internal use. They give tickets to the universities and big companies like the Co-Op, sports clubs as well as anyone in the Academy and their families. If they're not used there'll be groups of empty seats but they're classed as "sold" as PL rules ask for numbers of tickets distributed rather than used.