Marketing teams at Puma and City :
Sales = ..........
Profit = ..........
Bluemoon posters :
"Blue and white only please."
City and Puma (or any other kit manufacturer) :
"Okay, so how many people are gonna buy a kit that looks almost identical to the one they bought last season? Then, next season, buy ANOTHER Home shirt that, er, looks very similar to the previous one? Of course, this also applies to AWAY and 3rd kits!"
Bluemoon posters :
" BUT, BUT, BUT...."
City and Puma :
"We believe that we will SELL MANY more kits if we continue to have amendments or slight tweaks to kits we know are favoured by many Blues"
Bluemoon poster :
"We don't like the new kits and I won't be buying one and have NOT worn a kit for 20 years now!!"
City and Puma :
"Yes, no worries. That is one of our main considerations when we plan our marketing strategies. Our statistics clearly show that Sales revenue and profits are increasing season upon season. Targeting the YOUNGER market has been a huge success and we will continue to explore innovative and creative ideas as we move forward"
Bluemoon poster:
"Well, I don't like the constant changes. I have three children and they ALL insist on a new kit every season. I can afford them but it is just not fair."
City and Puma :
"Thanks for your input. We are enclosing a link to the new training tops. Your kids will love 'em!!"
;)
