seeing most of the thread it sounds like you didn't like the badge before it was even revealed. in what way does it look like a loony toons badge ? they've included most of the elements city fans wanted
If you read back my posts, I've been a bit advocate of Gav's design. When the club released the ship and rivers teasers, I was delighted and thought they were going for something similar.
Right from the beginning of the consultation I said it should be the rose OR rivers. Including both in an attempt to please everyone will end up pleasing no one. As another poster said, if half vote for yellow, half vote for blue, you don't give them green. No one voted for green.
When the club released the red rose teaser I was gutted. I thought it was a wind up at first. It turned out to be true and they've included the rose and rivers, and to me it looks awkward and a fudge. They should have been bold and gone for one or the other.
If you look at my post from late last night you'll see I mocked up a few alternatives based on this design, and my favourite from them was C which had the rose on a white background, no rivers. If there was a second round consultation I would have voted for that.
Especially with such a modern, simple design, including the rivers and rose just looks untidy and awkward, especially in monochrome.
But, as I have said, I can live with that fudge, it's not the end of the world. If, for example Gav had designed a badge using those core elements I would probably be on here raving about how amazing it is and booking myself in at the tattoo studio.
But I'm convinced they've booked the guy who did Arsenal's badge, and in an attempt to make it "Modern, Original" I think they've made it look cartoony and childish.
You're asking why it looks cartoony, I guess that it something you can either see or you can't. I can't explain to you why, but dozens of other posters have said it, and it was my initial reaction.