Commercial Partnerships

[Stockton Heath Blue]

Manchester City Football Club is delighted to announce a new partnership with GAIN Capital Holding Inc.


The deal will see the global provider of online trading services become City’s Official Online Trading Partner.

As part of the partnership, GAIN Capital’s online trading brand FOREX.com, will create exclusive behind-the-scenes content at MCFC.

The unique partnership will provide GAIN with key insights in to Manchester City, providing an insider’s view of how the club is run via the players, business operations and backroom staff.

The partnership was announced by Manchester City and Belgium Captain, Vincent Kompany, who was also unveiled as FOREX.com’s Global Ambassador.

Commenting on the partnership, the City captain, said:

"The partnership between GAIN Capital and Manchester City is extremely fitting, as both organisations share similar values and target core audiences in growth regions around the world.”

Tom Glick, Chief Commercial and Operating Officer for Manchester City Football Club, added:

“GAIN Capital and Manchester City are both leaders in our respective fields, and our partnership is rooted in the recognition that the fundamental elements of success in football and trading are the same: strong preparation and superior execution. GAIN’s plans to leverage this connection are unique in sports sponsorship and we look forward to working with them.”

This sentiment was also shared by GAIN Capital’s Chief Marketing Officer, Samantha Roady, who added:

“We are extremely pleased to partner with Manchester City. Besides being one of the most prestigious football clubs in the world, they are leading the way in digital innovation among sports brands. As an online business, we are excited by the opportunity to work closely with Manchester City to explore innovative ways to leverage our respective digital and social media presences to build our brand among football fans across the globe.”

Yet another partnership in the bag, which is good news for FFP qualification. We are clearly becoming a bigger draw as far as commercial deals are concerned and Tom Glick continues to prove his worth to the club.

However, how much are these sponsorship deals actually worth to the club? Do they work like kit deals, i.e. £10m per annum? Anyone ITK?

 

[Madsen]

Yet another partnership in the bag, which is good news for FFP qualification. We are clearly becoming a bigger draw as far as commercial deals are concerned and Tom Glick continues to prove his worth to the club.

However, how much are these sponsorship deals actually worth to the club? Do they work like kit deals, i.e. £10m per annum? Anyone ITK?

No where near £10 mil these are small sponsorships. I would think that they will bring in around £1 mil. But it all adds up.

 

[spinzer]

Yet another partnership in the bag, which is good news for FFP qualification. We are clearly becoming a bigger draw as far as commercial deals are concerned and Tom Glick continues to prove his worth to the club.

However, how much are these sponsorship deals actually worth to the club? Do they work like kit deals, i.e. £10m per annum? Anyone ITK?

No where near £10 mil these are small sponsorships. I would think that they will bring in around £1 mil. But it all adds up.

Agree, Kit deal is one of the bigger sponsorships. Theese are all small sponsorships which is why you most of the times don't hear alot about it

 

[Prestwich_Blue]

Just before this news came out but after the GS Battery one was confirmed, I wrote a little piece for The Daisy Cutter on "Official Partners". A phrase that makes me want to puke.

http://www.thedaisycutter.co.uk/2013/07/howdy-official-partner/

 

[S04]

Just before this news came out but after the GS Battery one was confirmed, I wrote a little piece for The Daisy Cutter on "Official Partners". A phrase that makes me want to puke.

http://www.thedaisycutter.co.uk/2013/07/howdy-official-partner/

I know a major German club with an offial Coffee partner.. ;-)

 

[Deleted member 52846]

I thought the Agenda was stopping any new partnership deals from materialising?!

 

[BlueDejong]

http://www.mcfc.co.uk/News/Club-news/2014/June/MCFC-announce-new-partner

Manchester City FC @MCFC · 21m
NEW PARTNER: City announce deal with Indonesian Life Insurance giant Jiwasraya <a class="postlink" href="http://manc.it/1qonlYa" onclick="window.open(this.href);return false;">http://manc.it/1qonlYa</a> #mcfc

Barclays Premier League Champions, Manchester City Football Club, are delighted to announce a new club partnership with Jiwasraya.

The two year deal will see the state-owned company, which specialises in life insurance and financial planning become City’s Official Insurance Partner in Indonesia.

Established in 1859 and based in Jakarta, Jiwasraya has gone on to become Indonesia’s leading insurance company, with branches across the region servicing over seven million customers.

As part of the partnership, Jiwasraya have the rights to produce TV ads with City’s stars, in addition to featuring the Club crest and player imagery in marketing campaigns throughout Indonesia.

The unique partnership will enable Jiwasraya to offer their loyal customers with money-can’t-buy experiences and internal staff with incentives, from meet and greets with Manchester City players, to watching behind-the-scenes training sessions at the club’s first-team training facility.

Jiwasraya clients will also have the opportunity to watch Manuel Pellegrini’s men in action at the Etihad Stadium, from the comfort of the club’s award winning hospitality suites.

Commenting on the partnership, Tom Glick, Chief Business Officer for Manchester City, said: "Jiwasraya’s outstanding reputation in Indonesia for educating people to plan for the future, in addition to their core values such as integrity and competence, make them the perfect fit for Manchester City. We look forward to working with Jiwasraya and their customers over the coming seasons to bring them closer to the game they love.

"Manchester City is extremely proud to have a rapidly growing and passionate fan base in Indonesia. This enthusiasm for football was clear for all to see in a recent City supporter event at a Jakarta shopping mall that was attended by thousands of local fans. While the launch of our Indonesian website, twitter and Facebook page has resulted in our Indonesian fans now accounting for our biggest social media following outside of the UK.”

This sentiment was also shared by Hendrisman Rahim, President Director of Jiwasraya Jiwasraya, who added: "Since it was founded in 1859, Jiwasraya has established itself as the best service provider and the most trustworthy investment and insurance company in Indonesia. We saw partnering with Manchester City, the current champions of the Barclays English Premier League and notably the most progressive football club in the world both in global development and fan base, as the right strategic approach to boost Jiwasraya's brand.

“It can help us to win potential consumers’ minds, because football will always be the biggest passion of Indonesian society. Aligned with the winning-spirit of Manchester City, Jiwasraya will always seek to grow through continuous innovation as well as continuing to facilitate Indonesian society to build a better future, to be champions, together."

Barclays Premier League Champions, Manchester City Football Club, are delighted to announce a new club partnership with Jiwasraya.



The two year deal will see the state-owned company, which specialises in life insurance and financial planning become City’s Official Insurance Partner in Indonesia.



Established in 1859 and based in Jakarta, Jiwasraya has gone on to become Indonesia’s leading insurance company, with branches across the region servicing over seven million customers.



As part of the partnership, Jiwasraya have the rights to produce TV ads with City’s stars, in addition to featuring the Club crest and player imagery in marketing campaigns throughout Indonesia.



The unique partnership will enable Jiwasraya to offer their loyal customers with money-can’t-buy experiences and internal staff with incentives, from meet and greets with Manchester City players, to watching behind-the-scenes training sessions at the club’s first-team training facility.



Jiwasraya clients will also have the opportunity to watch Manuel Pellegrini’s men in action at the Etihad Stadium, from the comfort of the club’s award winning hospitality suites.



Commenting on the partnership, Tom Glick, Chief Business Officer for Manchester City, said:

"Jiwasraya’s outstanding reputation in Indonesia for educating people to plan for the future, in addition to their core values such as integrity and competence, make them the perfect fit for Manchester City. We look forward to working with Jiwasraya and their customers over the coming seasons to bring them closer to the game they love.

"Manchester City is extremely proud to have a rapidly growing and passionate fan base in Indonesia. This enthusiasm for football was clear for all to see in a recent City supporter event at a Jakarta shopping mall that was attended by thousands of local fans. While the launch of our Indonesian website, twitter and Facebook page has resulted in our Indonesian fans now accounting for our biggest social media following outside of the UK.”

This sentiment was also shared by Hendrisman Rahim, President Director of Jiwasraya Jiwasraya, who added:



"Since it was founded in 1859, Jiwasraya has established itself as the best service provider and the most trustworthy investment and insurance company in Indonesia. We saw partnering with Manchester City, the current champions of the Barclays English Premier League and notably the most progressive football club in the world both in global development and fan base, as the right strategic approach to boost Jiwasraya's brand.



“It can help us to win potential consumers’ minds, because football will always be the biggest passion of Indonesian society. Aligned with the winning-spirit of Manchester City, Jiwasraya will always seek to grow through continuous innovation as well as continuing to facilitate Indonesian society to build a better future, to be champions, together."

 

[celf]

financial figures

when are they due out? another deal signed again yday!!!

 

[MeatHunterrr]

Re: financial figures

Usually financial reports are released in december/january. so I would not expect 2013-14 financial figures any time soon.

 

[Prestwich_Blue]

Re: financial figures

Usually financial reports are released in december/january. so I would not expect 2013-14 financial figures any time soon.

Merged this with another about the Indonesian deal. Our year-end was 31st May so if this weal was signed after that, it won't be in the 2013-2014 accounts anyway. These deals are probably only worth £1-2m each anyway.