A thought I had earlier.
We know a lot of people don't listen to the news/conferences etc, so put it on every channel, no choice to turn it off, make it difficult to avoid hearing it.
A great opportunity this evening would before the football, how many will tune in to that ? If it's on there before kick off, then a lot more people will hear the message. It also gets through to every age group, and pretty much every part of our multi cultural society.
One of the biggest things they have missed throughout this, is getting it through to everyone, this could/should have been done through messaging to groups through their interests, such as sport, music, religion etc etc, yet they have never tried that.