Sir Marcus of Fish Fingers, his agent, PR guru and assorted hangers on like this post.Genuinely altruistic people doing incredible, onerous, selfless things for others go unnoticed - but celebs, their agents and their following sheep make sure everyone knows if they so much as tweet.
Of course we, the great unwashed, are culpable, worshiping the cult of celeb and quoting the lazy, vile and much vaunted saying "raising awareness", as if we are all ignorant hermits (no offence to hermits obviously - that would never do).