done some digging around regarding ol kenny, going of his most recent and high profile sporting deal ie the purchase of 15% stake in the cleveland cavaliers last seasons eastern conference league winners . reportedly he may have paid around 70 mil for the stake and he also lead a deal between the team and a chinese beer equivalent in brand terms of budweiser and this seems to be a major skill of his brokering sponsorship from chinse brands for the american sport team he has a stake in so no doubt would plan something similar for the dippers
.. his speciality in business terms seems to be the bridging of major sporting brands with the fledgling chinese sports market an as yet relatively untapped market. it does seem as mentioned before that rather than having a large personal wealth himself he does lead a consortium of very wealthy and influential investors including in previous sports deals adrien cheng whose family operate new world development a huge chinese conglomerate dealing in all kinds of markets, telecommunications, property etc so there is serious financial backing withing the group...
put simply i would guess as mentioned his plan rather than to immediately purchase new playing staff would be to use as well as the Liverpool Brand the current star names at the club, SG and FT to tap the chinese market in much the way he did with Lebron James while he was at cleveland cavs, to secure merch sales and brand sponsorship from china .. this i assume is why he is in a rush to do the deal before any star names leave or liverpool continue to flounder thus diminishing the liverpool brand name and its attractiveness to potential chinese investement .. its possible if he succeeds that liverpool could have more fans in china than in the uk . a lot of if's though
