I totally understand this but he's already said that the algorithm is a problem and so he'll make it open-source so anyone and everyone can view it or even change it. Everything that he has suggested so far would be an improvement and is the opposite of what a controlling billionaire would do. He's certainly no Rupert Murdoch and I respect him a lot because he's a very successful technologist above all else.
This is all in comparison to the current model which is a board of billionaires and foreign companies own and control the algorithm. He's more than stuck two fingers up at those people and it can't be about money because he's stumped up £35bn in cash which he will probably never see again so let's watch this space.