I think it is Important that the club keep focus on the regular match goers who have been supporting the club for years before the money came. It was us long suffering diehards the owners acknowledged for our loyalty (at the time of buying us), not half and half scarf wearing camera clicking JCL's with no natural understanding or genuine affinity to the club. I understand we need a bigger fan base in order to expand the stadium, but the cost of attending must be kept affordable in order to expand and fill the stadium on a regular basis.
After all, If we ever fell from grace and (god forbid) got relegated, we'd still have 30k plus at home games. That's If we haven't been priced out and left the scene by then. If that happened, those JCL's will be nowhere to be seen, that's for sure!