Etihad Campus, Stadium and Collar Site Development Thread

Deloitte Manchester Crane Survey 2022

Hotel and Visitor Economy section of the report.(link below)

Tourism and hospitality

Whilst it is not a region that has struggled to attract tourism, the growth in the area’s popularity as a destination has been palpable during this current growth cycle and demonstrated by multiple tourism accolades. Over 1,504 hotel rooms have been delivered in 2022 alone and they continue to come forward across the broad spectrum of hotel market offerings. 33 hotels have been delivered since 2015 to highlight this, which equates to 5,948 new hotel rooms within the Crane Survey area across boutique offers, international brands, and aparthotels.

This popularity is driven by the excellent existing and future tourism credentials of the city through football, live music, cultural events, museums, galleries, and retail, including an ever-improving food and drink scene.

In 2019, tourism activity in Manchester generated approximately £5.16 billion annually and hotel occupancy was consistently over 80%. Hotel occupancy rates in the North West fell dramatically from 81% to 48% in 2020 due to the COVID-19 health crises. Questions were asked how quickly this sector of the economy could recover and what conditions would benefit the tourism sector in the long run. The carbon footprint of travel was also scrutinised – especially aviation.

Manchester’s tourist market started to recover in 2021. It attracted 4m staycations and 306,000 international tourists, making it the most visited city in the UK behind London and Edinburgh. Hotels returned to 75% occupancy by June 2022 and Manchester’s annual growth forecast for tourism is projected to be 5% per annum up to 2025, while UK growth is forecast to be 3.8% annually.

In part, this is due to the regular accolades the city receives. Manchester is the only UK city to feature in Lonely Planet’s Best in Travel 2023. It is described as “brilliantly creative, proudly musical, and gastronomically diverse”. National Geographic heralded Manchester as a ‘Best of the World’ destination for travellers in 2023. While Manchester is referenced in these awards, it’s important to recognise Salford’s past and present cultural value.

The future delivery of the Factory, Co-op Live and the revamped AO Arena are hotly anticipated in 2023 as part of 300,000 sq. ft of new leisure floorspace dedicated to the tourist experience. Live entertainment including sporting events has - and will continue to be - a main driver of hotel occupancy. Research indicates that Manchester’s live entertainment market has the potential to accommodate an extra 2.05m visitors per annum by 2032.

 

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