Some are played on a web page just like your using now, others when you hit the link will want to open with this <a class="postlink" href="http://download.cnet.com/SopCast/3000-13632_4-10601520.html" onclick="window.open(this.href);return false;">http://download.cnet.com/SopCast/3000-1 ... 01520.html</a> its a free player. Just if when you click the link it asks how to open it just browse to C:\Program Files\Sopcast\Sopcast.exe
here are some that just play if you click the link
<a class="postlink" href="http://www.hqfooty.com/channel3.html" onclick="window.open(this.href);return false;">http://www.hqfooty.com/channel3.html</a>
<a class="postlink" href="http://yes-we-can-futbol.blogspot.com/p/ch1.html" onclick="window.open(this.href);return false;">http://yes-we-can-futbol.blogspot.com/p/ch1.html</a>
<a class="postlink" href="http://www.boxept.org/" onclick="window.open(this.href);return false;">http://www.boxept.org/</a>
Also for the future i suggest you install this <a class="postlink" href="http://www.veetle.com/index.php/download" onclick="window.open(this.href);return false;">http://www.veetle.com/index.php/download</a>