Just seen that despite being in the final 3 nominees for the golden boy award he finished 4th behind Rashford?.
Weird isn't it?
Like every single other player award, these things are a publicity contest. There's not a single major award given out by a panel of professional judges per se these days.
As such, it came down to hype and publicity. So in the end it was the case is that Mbappe ran away with it. Then Dembele, and then another gap to the rest led by Rashford. Which is how they'd rank in terms of hype and publicity.
Something that works a bit against Jesus, as far as public perception is concerned, is that for a youngster he's not the
most exciting on the eye.
Most exciting young players, such as the likes of Mbappe, Dembele, Rashford, Sane etc gain credence due to a certain explosiveness about them. Traditionally young players that garner interest have a lot of pace, skill, and technique and tend to use such abilities as their first option. They're very 'raw' in that sense.
Jesus doesn't lack those qualities, he certainly has it in him to be the explosive type. It's just those are not the qualities that define him. Unlike most other top young players he tends to play with a great deal of maturity about him.
His greatest strengths include his work ethic, his link up and hold up play, his positioning and movement, and confident finishing abilities. But the thing is that, if you watched him prior to City you'd think his main strengths included his dribbling, his flair, and his goalscoring variety (as well as the other things). The point is that as a City player, and to a slightly lesser extent a Brazil player (from what I've seen), he actually sacrifices some of his more 'out there' abilities for the sake of the team. He has the maturity and intelligence (and possibly inspiration, having Pep and Tite as managers goes a long way for a young player) to do what's best for the team and unfortunately for the public that means not always doing the pretty stuff.
People (ITV mainly) get excited by Rashford because he'll to try take a guy on with his pace, throw in the odd stepover, and he'll go for the shot or wonderpass when he can, whether it works or not. Because it's exciting and fresh. Jesus would probably just lay it back off to someone and be on his bike getting into the next position.
Jesus does get a lot of credit in the public eye to be honest, definitely when you're not comparing his hype to the others. But he's never going to be held up to the
highest level in that sense as right now he subdues his flair somewhat to help the greater cause.
The truth is though is that whilst we might bemoan Jesus losing to Rashford there are plenty of other less 'sexy' players that lost to Rashford too, that are also more deserving of greater credit, such as Donnarumma (5th) for starters.
But we need to remember again that these are all publicity contests. It's why players like Silva or Aguero never get any credit, except for the several ironic times a year people turn around and say they never get any credit; yet when it comes to voting season, they never get any credit. It's why the winners of all the major individual awards, have played for the side to either have won the CL or the Euros or the World Cup. Or the PFA awards here always go to the PL winners (except in 2012 or 2014 weirdly enough).