Also, WWE doesn't even try to appeal to 'wrestling' fans. It's going for universal entertainment, it always has done.
It's why I don't watch it (barring the big PPVs) these days, because I actually preferred when it was wrestling. But tbf to WWE, they've always been very up front about this aspect.
The problem I had with AEW when I tried it was that it was ultimately the exact same as WWE, just less sanitised, even worse structured, and whackier. It's not really 'wrestling' either but they actually pretend it is.
Until they realise this, they're always going to be seen as a knock off WWE whether they like it or not, regardless of who they bring in.