Generational links at risk without reintroducing full season tickets

To me, this is one of the biggest reasons we need an independent regulator. Football has a deep historic cultural connection to our history in the UK, and there is a need for protection and support that should be evident. Yet as it flies in the face of profits, and given the wider status of premier league football in particular, it's a clash point.

There was a window with my two kids where they were interested. We went to see city ladies, a couple of mens home games, then it got too expensive and frankly, too difficult to actually get a ticket. Even acquaintances want more for a ticket when they couldn't go, because why shouldn't they. So the family link I had, my dad taking me to Maine Road, the Bovril, the time together, the family atmosphere win or lose, sticking with something through loyalty... the chain is broken.

I can't really get them interested again now in city, half a chance with the youngest and she'll come and watch games on telly if I'm there at home, but the eldest no chance, the window has gone. Not really asking for cheap deals, not asking for unfair treatment because I have a greater Manchester postcode. Just recognition of what it means to be a local fan, and the opportunity to be able to take myself and my family to games at a fair price. If one of them grows up and meets a united fan, a chelsea fan, someone who isn't at all interested in football, that's for sure a potential customer lost for City and maybe one gained for a rival.

I'm sure it's a similar story across many fans and clubs, and it does stick in my throat a little when the club praises itself for something they're proud of in the local community, knowing they also cut their own fanbase off for higher profits.

Working class folk aren't the target audience anymore unfortunately, especially when you consider that some of the American owners entering the game also own handegg teams where they can get hundreds of dollars per ticket, and given the roots of football and even our own club, out of a church wellbeing initiative to promote community and exercise, it's really quite sad to see.

Protecting a minimum amount of tickets at lower prices, for younger folks and for local postcodes may be worth a review. But the only way that is going to come about is through influence wider than the clubs and leagues themselves.

When you think that we play in competitions that require us to have a certain number of academy trained players, placing emphasis on the importance of locality, it's odd that there's no provision for that same protection of the locality for fans themselves.


Although football is a business nowadays, it does stand slightly apart in that a percentage of those consumers are captive, maybe even dependant. We don't switch around from one entertainment provider to another in general (at least not in the UK, or to a much lesser degree) and you could make a case that we're more closely resembling addicts than customers.

I personally know people who feel they can't walk away, can't stop following city, and have to show that through being a season ticket holder. They've done it for years and if it means they have to take out a loan to do it, they do it. Especially my generation who may have younger kids they want to introduce to the game and city, as well as an older generation who not only influenced them to come every week but also, to be frank, have limited time left together with us.

City could score a huge moral victory by being the first to take such steps in the premier league. It astounds me that we can't look at it from a different point of view - the amount of money I and others have put in over the decades must still dwarf that of the currently more attractive, more affluent targets. But you can't guarantee the latter, whereas I think for many of us we're here to stay. Relegate us on the 115, we'd still be there. Finish outside the champions league spots, yep I'm still city through and through and I'll pay what I can to show that and be part of it. Now that crowd is never, ever going to take a year out from supporting city if we don't perform or if someone else does better, if a star player leaves. Never. And they know it, using it whichever way suits.
 
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Quite clear the club are looking to throttle the re-distribution of tickets, and this will have a massive effect on the next generation, who are already counting on family members, friends & friends of friends who are STH to attend games. I’ve lost count of the amount of kids I’ve introduced to City, sadly I can see a day where id is required on entry
 
Absolutely agree. Something has to be done to help the next generation come through and I fear it's not really a priority for the club.
 
It’s by design. They want legacy fans and season ticket holders to literally die off so they can sell those seats at multiples of the price to day trippers.

We laud the club for their long term planning, well this is the other side of the coin.
 
Interesting reading all this. All points spot on.

However. There is a direction of travel with elite sport and tickets. The superbowl this year was in a relatively small stadium. The reason, its a stadium designed to cater for high end tickets. All corporate areas and big padded seats to be sold to social media personalities at 10x the price of an average ticket in an average game. And then the superbowl premium on top.

The simple truth is they don’t give a shit about “legacy “ fans .

This is true of most elite sport. They would rather have some idiot if Instagram paying 5x the going rate for the top seats just so they post some pics.
 
A standard pricing model for top tier English football would be great. Say £50 central blocks at the side, £45 side end blocks and £40 in the corners and behind the goals. 40 or 50% discount for kids and codgers.
But there is money to be made so they won't do it. And pricing, stupid kick-off times and other things that piss off fans were not included in the original remit of the independent regulator.
 

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