nope, use the tiny proportion of income needed that you've gained from being a global brand and entity to freeze season ticket prices year on year, and be a proper "local club" and look after past and present season card holders, being much more personal and accommodating with fans so that they get fair relocations and looking after the core fanbase that hasn't seen the wealth or economic growth the rest of the club has experienced.
Look after your own. There was no need for prices to go up at any point 2bh, there was no need to unceremoniously dump people out of long held seats, there was no need for any ST holder to have to give up their card for cost. There was no need for £45/50/60 home match tickets and no need to introduce vast swathes of corporate hospitality they simply cannot sell. At no point have they engaged, at no point have they fulfilled their promises to the fanbase and at no point have they acted any differently to the lot just outside the city, against whom they should be the complete opposite in behaviour because we should hold ourselves to a higher standard.
The club is not a local club to its local fanbase anymore, it is purely a global entity that a portion of the old fanbase can still afford to follow, for now.