Global brand

[AdamX]

Haven't City always been well supported in Scandinavia? Off the top of my head, I think this goes back some way. Probably to do with when English games first started getting shown over there on TV City were a top side. The first City supporters site I came across (some years ago now) was based in Sweden if I remember correctly.

We in Sweden have been watching English football since the early seventies, so there is a long tradition watching and supporting teams from England in Sweden. Remember watching as a little boy with my stepfather who supported QPR. Now my kids are supporting City with me.

 

[BTH]

so my housemates like a computer hacker thingie... anyway he knows this guy through warcraft from stockholme (spelling) they got to talking about sport the other day and this guy says his favourite sport is football so my (admittedly not very commited, rag) mate asks who he supports, the swedish fella says 'man city' so my mates a bit confused and asks why the guy replies that theres hundreds of city posters up around stockholm they even have 'this is our city' on their busses...

not really sure where im going with this but wierd eh?

also shows the power of advertising works :D

If you had even the most basic command of the English language I might be able to understand what you have posted; as you don't, I don't.

 

[more lazy than useless]

as i've stated on here loads of times, i've lived in hull for the last 11 years. went in sports direct last night and yet again was pissed off about how little city stuff is available. i could have bought the shirts of columbus crew, sparta prague, spurs, hull city, sampdoria, everton, roma, marsielle, villareal, celtic and sparta rotterdam. the only city merchendise available was a pair of slippers though.
is there a reason why we only sell the shirts in manchester? at the minute, there are 5 lads in my son's class saying they support man city. they have no connection with manchester. they are clearly influenced by our form and quality players. if they can't buy city stuff though, how long will this last? we need to strike while the iron's hot.

I live in the a**e end of nowhere in Ireland where I can count City fans on one hand (Thanks to my sons, a second hand is about to be employed!). About this time last year I was in the nearest town and in a sports dept. of a store, they had 'merchandise' on the four sides of a pillar. One for Utd, one for Chelsea, one for Arsenal, and one for L'pool. I stopped in my tracks when I saw that on one space on one shelf of the L'pool shite, sorry 'merchandise', was a City alarm clock! This might not seem like much if you live in Manchester, but it is the first and only shite, sorry 'merchandise', I have seen in this part of the world that isn't the afore mentioned 'top 4'. Things are changing (just slowly!).
Also, I think I saw something over the summer about how City were trying to sort some deal for global merchandising. Was it something to do with the company who now run the City shop? Probably want to get it right from the off.

 

[mannion18]

I live in perth and my girlfriend ordered the two new shirts for me afew weeks ago. The city end of stuff was great she was only going to buy me one shirt at first but city offered a deal where we got a second shirt for just a little over half price. City sent the shirts out the same day (as we paid for next day delivery) and thats when it started to go wrong, it basically went all over asia before going to New Zealand then to finally arrive.
Even with all this it only took 9 days. Which I thought was great.

I was walking through the park the other day and a guy stopped me and asked who's sports shirt I was wearing (was the navy away shirt). He said he had heard of us but knew very little other than we were NOT man utd.
I tried my best to explain that city are rich in history but have been a sleeping giant since the late 70's but have now finally the financial power to be able to compete with those who have been flexing their muscules for the last 3 decades, and things are rapidly changing in and around the club.
He then asked where he could get the shirts from and where to watch the game. I gave him the city website explaining that he could buy it online cheaper with city than buying it from the sports shop in the centre of perth (where both are available for $140 each) and would have the shirt in about 10days (which he was happy with).
He then asked where he could watch the game. In australia we are pretty lucky that we can watch every city game on fox sports, only problem is the time difference, but this doesnt stop us.

Sorry for the ramblings, my point is that it really does not take much to get people interested in our club and soon enough our world wide support will grow at a rapid rate. Some of these might glory hunters, but really does it matter?
You have to start supporting a club somewhere.
I think that city are finally doing a great job with the marketing where we have lacked for such along time.

 

[Blue Melbourne]

Melbourne's Herald Sun (tabloid) website is usually dominated by AFL, Cricket and Horse racing this time of year though on friday, had TWO stories about City.

One was Ade's hat trick and second was about us being in the race for Rooney.

Each story was prefaced by 'Billionaire owed' or 'New powerhouse in waiting' etc.

The big 4 tend to get some press but our new found wealth and success is making us news worthy even in this neck of the world.

 

[Bilboblue]

Haven't City always been well supported in Scandinavia? Off the top of my head, I think this goes back some way. Probably to do with when English games first started getting shown over there on TV City were a top side. The first City supporters site I came across (some years ago now) was based in Sweden if I remember correctly.

We in Sweden have been watching English football since the early seventies, so there is a long tradition watching and supporting teams from England in Sweden. Remember watching as a little boy with my stepfather who supported QPR. Now my kids are supporting City with me.

Excellent work :o)

 

[bluephoenix87]

so my housemates like a computer hacker thingie... anyway he knows this guy through warcraft from stockholme (spelling) they got to talking about sport the other day and this guy says his favourite sport is football so my (admittedly not very commited, rag) mate asks who he supports, the swedish fella says 'man city' so my mates a bit confused and asks why the guy replies that theres hundreds of city posters up around stockholm they even have 'this is our city' on their busses...

not really sure where im going with this but wierd eh?

also shows the power of advertising works :D

Sadly, in Malaysia, its the other way around... Football fans in Malaysia support mainly the rags and the scouse... Chelsea and Arsenal have got a smaller fan base than those two clubs here in Malaysia... Its really rare to find a City fan in Malaysia...

 

[cucumberman]

before we're going for consumerist merchandising globally, we should allocate a copyright HQ every country.

Here in Brunei, virtually 99.9% of the rags, arsenal, chelski and dippers stuff are fakes. I dont want us to end up like so.

If consumerism is one of our interessts, The key to profiting in the Asian market is to price stuff that justifies enough in not to buy knock offs.

Having said that, personally i want us to profit through a different form of franchise. Publicity via football acadmies, community projects, and joint ventures for me are more dignified approaches to
Global branding. not saying that merchandising is indignified, but i dont want us to go that rag route of charging hundreds for a commemorative shirt and such.

 

[john@staustell]

I live in perth and my girlfriend ordered the two new shirts for me afew weeks ago. The city end of stuff was great she was only going to buy me one shirt at first but city offered a deal where we got a second shirt for just a little over half price. City sent the shirts out the same day (as we paid for next day delivery) and thats when it started to go wrong, it basically went all over asia before going to New Zealand then to finally arrive.
Even with all this it only took 9 days. Which I thought was great.

I was walking through the park the other day and a guy stopped me and asked who's sports shirt I was wearing (was the navy away shirt). He said he had heard of us but knew very little other than we were NOT man utd.
I tried my best to explain that city are rich in history but have been a sleeping giant since the late 70's but have now finally the financial power to be able to compete with those who have been flexing their muscules for the last 3 decades, and things are rapidly changing in and around the club.
He then asked where he could get the shirts from and where to watch the game. I gave him the city website explaining that he could buy it online cheaper with city than buying it from the sports shop in the centre of perth (where both are available for $140 each) and would have the shirt in about 10days (which he was happy with).
He then asked where he could watch the game. In australia we are pretty lucky that we can watch every city game on fox sports, only problem is the time difference, but this doesnt stop us.

Sorry for the ramblings, my point is that it really does not take much to get people interested in our club and soon enough our world wide support will grow at a rapid rate. Some of these might glory hunters, but really does it matter?
You have to start supporting a club somewhere.
I think that city are finally doing a great job with the marketing where we have lacked for such along time.

I was actually shocked that our turnover leapt 44% in the last figures. Not too much was made of that in the media (of course) but I bet it sent a few shocks waves in certain places! Hopefully that is only the start and Cookie and gang seem to be doing something right. Mind you it might be a measure of how damn piss poor we were doing things before.

 

[Watching_Swede]

Haven't City always been well supported in Scandinavia? Off the top of my head, I think this goes back some way. Probably to do with when English games first started getting shown over there on TV City were a top side. The first City supporters site I came across (some years ago now) was based in Sweden if I remember correctly.

You are quite right! In the end of the sixties the programme 'Tipsextra' ('The Betting show') started. In those years, late 60 and early 70, City was the team to watch. And EVERY Swede watched that programme every Saturday. So I guess there is a good potential supporter base. Add to that the involvment from SGE and Guidetti.<br /><br />-- Sun Oct 24, 2010 8:19 am --<br /><br />

Haven't City always been well supported in Scandinavia? Off the top of my head, I think this goes back some way. Probably to do with when English games first started getting shown over there on TV City were a top side. The first City supporters site I came across (some years ago now) was based in Sweden if I remember correctly.

You are quite right! In the end of the sixties the programme 'Tipsextra' ('The Betting show') started. In those years, late 60 and early 70, City was the team to watch. And EVERY Swede watched that programme every Saturday. So I guess there is a good potential supporter base. Add to that the involvment from SGE and Guidetti.