I did a three-part podcast for Bolt From The Blue about the Swales era, so did a fair bit of reading on the subject, and had some correspondence with Gary James. I'd also had the good fortune to know the late Sidney Rose, who was on the board at the time, and had spoken to him a few years ago about Swales. I started off with the generally held view that Swales was a City fan who just got out of his depth and let his ego get the better of him, but the more I looked into it, my views changed.
Swales always told the story about him happening on Rose and Umbro's John Humphreys (who was also on the board at the time) in a pub in Hale. The takeover battle between the Alexander family and Joe Smith was ongoing and Swales' version of events was that he saw Rose & Humphreys and wandered over, offering to sort out the differences between the two factions. Sidney Rose, however, totally rubbished that version of events. According to him, they had approached Swales, who was involved with Altrincham FC at the time and had some other position of responsibility in local amateur football. That started me wondering that if Swales could twit that story, what else could he have twisted?
There was another story he told (I forget off the top of my head what it was) that could be debunked relatively easily, so I then assumed that anything he said that served to big himself up was suspect. One thing I wanted to try to get an answer to from Gary was whether he was even a City fan. Was there any evidence of his visiting Maine Road regularly in his youth, or any other signs of his allegiance? There wasn't (although that doesn't necessarily mean he wasn't a Blue). Back in 2005, I also spoke to the late Brian Lomax, who set up the fort Supporter Trust, at Northampton. Brian told me that he was the one who got Swales involved in football, as he's been an Altrincham fan in his youth and had spearheaded a campaign to save them when they'd been in financial difficulty. This campaign brought Swales and Noel White to the club. Again, there was no indication from Brian that Swales had any interest in football previously.
Another piece of evidence is that when he was finally forced to hand over control to Franny Lee, I don't believe he ever came back to Maine Road to watch us. If he genuinely was a City fan, then you'd have thought he might have been relieved to hand over the club and just get back to watching it, although you could understand why he might have felt aggrieved and detached. His fatal mistake was bringing Allison back of course, which he always claimed he was forced into (but can you imagine Swales being forced into anything?).
I could be judging him unfairly but my conclusion was that Swales, as a self-important person who had a few bob in his pocket, saw football as a means to an end. Altrincham got him on the ladder but a high-profile, successful club like City enabled him to climb a few more rungs. It eventually got him to a Vice-Presidency at the FA and the chairmanship of the International Committee. I suspect these were far more important to him than his chairmanship of City, and might well account for his reluctance to hand over the reins to someone else.