Ah, Jim Broadbent in Jimmy McGovern's The Street - one of my favourites on YouTube. Absolute classic.
It's true what he says though. The players who died in the crash were excellent, so I'm told, and the rags would've gone on to have great success with them in the team. But then, that era would've ended naturally and another great team would've taken their place. But instead, because of Munich, United went on to become everyone's second favourite team and it was that popularity that was the beginnings of the worldwide brand that is today's rags.