I agree with you completely, and it's something we definitely need in my opinion. A refuse to lose attitude. Get in the refs' faces, get in opponents' faces, little niggly treads on toes at corners or constant verbals to known opposition hot-heads to get them wound up and hopefully sent off.
The best teams have this attitude and I respect it, even if I don't like the best exponents of it; Keown, Keane, Terry, the Aussie cricketers of the 90s ("aw shit mate, you just dropped the world cup") but they were serial winners and took no shit.
We need this, especially given the standard of officiating and how much they let opponents get away with against us.