I agree that Khaldoon and Soriano have done great things for the club. But I can't help thinking they've set us on a road which means in 25 years the price of success - if it continues - will be a matchgoing fanbase largely comprised of pensioners, hospitality and tourists. I intend fully to be in the first group btw - but there is no way you can add matchgoing fans in decent numbers outside those three groups if there are no season tickets and the price of a ticket could feed a family shopping at Aldi for a week. It's just pie in the sky. People will wear the shirt out and about, watch us on telly and attend no-fuss football locally. There's no guarantee they will even go once a year. There are lots of local Blues who never attend. The seats they might have had will be taken by people who've come to take selfies or get a picture of an opposition player.
And no, it's not just us, it's all the big clubs, maybe they're looking at NBA and NFL and the price bracketing over there and thinking there's much further to go. But it will be the detriment of the Prem as a league that still bears some connection to traditional footballing culture/working people's relaxation. And that will mean a flatter atmosphere, much more of a theme park vibe, probably an ESL and lots more competitions and innovations that core fans won't necessarily like, especially when they twig they can get the 'legacy' experience elsewhere.
So there's much more to this than folk concerned about having to pay an extra £5 or s every year per match. It's about all the little flashing red signs, joining them up, and seeing where they point to. That said there's every chance we're being too harsh on the club. We have got FFP, a ground expansion, unprecedented demand and inflation. That's why the way the North Stand expansion is managed is critical, as I and others have said on here before. It will tell us where we're going.