The point of the family stand is to encourage youngsters to be Blues. When ADUG took over we had 35,000 loyals and could occasionally get 45k if pushed but the majority were over 40. ADUG were looking forward and wanted generations of Blues so they created a stand for families, with entertainers etc. Yes on some night matches it is half full, even Saturday matches it seems 3/4 full but the bigger picture is 10/20 years from now when what started with one dad and two kids is one Granddad and 2kids and 5 grandkids (OK perhaps a little longer but that is the aim)