I disagree - I think it's great that they're giving the women's team so much publicity.I would create separate social media accounts for men and women. Why do we have one account for both? Women deserve to have their own accounts. Otherwise, you end up having 90%+ engagement being very negative towards the women just because it's not regarding the men's team, comments like we don't care, dismissive, etc. If we had two separate accounts, the women's following would be significantly lower, granted, but at least they would be followed by whoever is actually interested and positively supports the team. It should be divided, like the ATP and WTA in tennis. Another example, like with models, I can follow men, women, or both, but I get to choose. Then, everyone wins and gets to follow the team they want.
I just think that if you've got millions of people waiting on something like a Gvardiol signing, then that kind of deliberate misdirection gives fans a reason to be negative.