Had a sconce at this yesterday and the sheer scope and scale of the remit is hilariously absurd ! From brand management/development and tech creative, social media stuff, through to general dogsbody ... it's the job of three or four people easily. Plenty of footballers really think everything revolves around them eh ? Like people will be buying Eau de' Foe in Debenhams anytime soon ! Jermain DeLusional.
Edit maybe it was a piss take by a disgruntled former PA ... thats quite a clever and amusing riposte.