I think we should have a lottery for every ticket for every game.
For example, 94,000 lottery tickets are made available and everyone who is interested in a ticket pays £25 and the first 47,000 lucky buggers out of the hat get to go to the game. So, if you like the 1 in 2 odds, you might be able to get a ticket to ANY GAME for only £25!! Brilliant, right? No "tickets from £57" for one of the biggest games of the season that is also the first game of the new CHAMPIONS
However, if less than 94,000 people enter the lottery, for every 1,000 less that enter, the price of the lottery ticket goes up £1 to £26. So, if only 90,000 people enter the lottery, each person has a better than 1 in 2 chance of a ticket, but your ticket costs £29.
That sounds like a fair, socially responsible system that might work for everyone, doesn't it? Gives everyone a chance to go to every game. Some people will not get to go, but that is a chance EVERYONE takes when they plunk down their hard earned cash for a FAIR chance at going for a reasonable price.
Or, maybe, we could sell a ticket for £25 a week that GUARANTEES you get to see EVERY HOME GAME? We could call it a "seasoncard" and it would give you access to the same seat every game, so you could choose where you sit. Wait, even better, we could make the best seats £30, so that we could subsidize other seats and make those less expensive, maybe £20 per game. In fact, if we do that, and there are any seats left, we can make those even cheaper, say, £16 per game.
The only catch is that you have to agree to pay to go to ALL the games, BUT you don't have to pay for them all at the same time, because not everyone can afford that. Instead, you get to pay for it in interest-free installments, as long as you've shown you can manage to do that.
OR, we could simply hold an auction for each seat. Highest bid wins, until all 47,000 seats are sold. Unlimited bidding by whomever wants to bid. No restriction on anyone bidding as many times as they want, or on as many tickets as they want.
YOU decide how this BUSINESS should be run! Pick the choice YOU think is best to get a few quid BACK for the BILLION POUND INVESTMENT that has brought you two championships in three years, after a brief 45 years without one, and two domestic trophies and a few nice sunny days out at Wembley in the last few years, as well as a stadium expansion and world class academy that should provide for the long term future of the club for the future, rather than the boom and bust this club has gone through since the last time we were regularly competing for silverware over 40 yrs ago.