From RAWK ..........
My thesis is that we all participate in each of these roles from time to time depending upon our investment, interests and level of consciousness. I am not selecting people for these groups, but it is very possible they occur naturally in our economic environment.
For example, if you asked me about Man U team body odor, I would be more of a passive or an indifferent observer. If I was surveyed on some other person's nasal spray applications (let say Mr. Ferguson for example), I might actually care about the outcomes and not how it happens. However, when it is something that I care very deeply about (such as LFC losing the title to the Oligarch hidden behind curtain #2), the process is pretty important to me.
As a result, I want to know how the oligarch made his money. I want to know if his wealth is tied to others poverty. I want to know what it took for the oligarch to capture the title, financial commitments. And most importantly, I want our supporters to know the line that we will not cross in order to become like them (in this mimicking multi-billion dollar industry). It is important to know what makes Liverpool, Liverpool in a changing world football marketplace. This is essence of a moneyball approach and a supporters' mentality.
