AFAIC Liverpool FC are massively handicapped by a very large minority of their fans who are absolute cnuts. Nothing new about this; they were that way in the 1970s, it's just it was a lot less obvious unless you visited Anfield. Now social media reveals it to the whole world. Back in the day, if you believed the propaganda, Anfield was full of 40,000 Gandhis, who were the most knowledgeable and fair-minded people in football. And many people did believe that myth.
They could win the quadruple four years running, and their fans would still be cnuts. And that's by the measure of football fans, which, to be honest, is a pretty low standard. And the media still make tin-pot gods of them, because they're too gutless to publish the truth.