Basketball is nowhere near as popular in Britain these days as it was in the 90s and early 00s.
Giants could attract 14k crowds in the late 90s, London Towers 12k, Sheffield Skarks 9k, Newcastle Eagles 7k… these days you’re lucky if anyone gets 1,500.
We have very low participation numbers as well across the country.
As an island we have a short population. Unless you’re a great outside shooter, you need to be at least 6’7” to make it at a decent level. But the average male height in Britain is 5’9” (whereäs in the Balkan countries it’s 6’ and around the Dinaric Alps it’s 6’ 1” and they have a much higher rate of men over 6’6” and a much bigger culture of playing the sport).
Where we do have big lads in Britain, many of them get into rugby rather than basketball, and where a lot of black lads would play basketball in the 90s, they are far more into football these days.
Michael Jordan and Chicago Bulls were household names in the 90s. I’m not sure if most people in Britain these days could even point out Shai Gilgeous-Alexander (current NBA Player of the Season) in a picture or tell us what city the Thunder (current NBA champions) play in.
The population who do like basketball have always watched the Giants. They have recently dropped ‘Giants’ from their name and are just called Manchester Basketball now. But the existing bball fans go and watch them… would they turn their backs on the Mcr club and come to watch a City team?
Therefore, restricting a Manchester team to the ‘City’ name isn’t a good idea. United fans and any fans of Oldham or Stockport or anyone else who don’t like City or existing Manchester Basketball fans are not going to come along and watch a Manchester City basketball team.