Manchester City's plan for global domination.

Neville Kneville said:
It is a seriously long term plan, when you consider his comments regarding these clubs providing players for City & even moreso, his assertion that 500 mil fans spending 1 euro each is basically crap.

We haven't reached the 'crap' stage yet.
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Yeah, we can’t forget that one of the key planks to this strategy is to ‘monetise’ the global fan base. Social media is being used to grow that and subsequently gain revenue from it through soccer tourism or sale of merchandise. Making the satellite clubs successful will also generat3 more revenue in th3 local fan bases. I don’t agree with th3 concept of ‘if you support NYC you will probably support MC’ but maybe it’s too early to make a call on that. It’s easy to support the strategy when they are serving up the best football most of us have ever seen.
 
Saddleworth2 said:
Yeah, we can’t forget that one of the key planks to this strategy is to ‘monetise’ the global fan base. Social media is being used to grow that and subsequently gain revenue from it through soccer tourism or sale of merchandise. Making the satellite clubs successful will also generat3 more revenue in th3 local fan bases. I don’t agree with th3 concept of ‘if you support NYC you will probably support MC’ but maybe it’s too early to make a call on that. It’s easy to support the strategy when they are serving up the best football most of us have ever seen.
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I think you have to account for the general infestation of rags & scouse affliates turning up for novelty value, in the initial stages of these teams, then over time a decent percentage of the fanbase will grow to feel some kind of connection with City, as the clubs become more solid.

But the clever bit regarding New York, imo, is that it gives that 'City' brand extra exposure, without us even being there.
 
Saddleworth2 said:
I thought it was a pretty balanced article. Nothing new there but a pretty good and thorough explanation of the business model. Some bits will have one or two choking on cornflakes but I just thank the lord for owners with such vision, ambition and commercial acumen.
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A small improvement on Swales, I think.
 
aguero93:20 said:
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Funny thing is apparently all we do is sponsor ourselves with dirty oil money in the eyes of the armchairs & supporters of other clubs.

They're already stood with their noses against the shop window looking in and kidding themselves that all the goodies are petro based.
 
Good read. It has all be said before I guess, but it was nice to be reminded that we are going for world dominance :-)
 
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