Premier League club Manchester City has signed a new training kit sponsor.
It is understood that the brand is online gambling platform
Marathonbet. It already a part of the club’s sponsorship portfolio and will be upgraded into a higher designation as training kit sponsor.
The pair’s association began in 2018 in what represented City’s first ever global betting partnership.
Since the start of the 2018-19 season, Marathonbet has provided the matchday betting at the club’s Etihad stadium.
The club doesn’t currently have an agreement of this type.
The Daily Mailreports the deal is worth an eight-figure sum, which would put it amongst Manchester City’s top contracts in terms of value. Manchester City’s sponsorship portfolio can be viewed in further detail in
SportBusiness Soccer.