People saying just pay the extra it's only an extra 10m.
What if it was an extra 20m or 30m? Should we just pay that too?
There has to be a cut off point for every player.
City will decide what that point is.
Which is completely fair enough and they are right to do so. However, they seem to have misjudged Bloom's willingness to drop the asking price and have effectively wasted time in underbidding that.
As it seems they aren't willing to stump up the cash (fair enough), they should just move on to one of the other options.