We have some top people now working for our club..
<a class="postlink" href="http://www.guardian.co.uk/advertisingsummit/richard-ayers" onclick="window.open(this.href);return false;">http://www.guardian.co.uk/advertisingsu ... hard-ayers</a>
Richard Ayers, head of digital, Manchester City FC
Manchester City is a football club on the up. The scale of its brand, business and media ambitions match the intentions on the pitch. Richard is focussed on driving forward the club's approach to media - championing innovation, forming unique partnerships and delivering increased audience engagement and reach.
He's a multi-disciplinary digital pioneer and veteran. A hybrid of content and commercial expertise, he was originally a radio journalist who turned geek when the Today programme's editor said 'we should get on the information superhighway' in '94. He was part of the team that launched BBC News online in '97 winning awards for his special report on Kosovo pioneering data journalism, and inventing the BBC's first news discussion board 'Talking Point'. In the .com boom he went commercial and ran Tiscali's portal for the next 7 years, melding creativity and monetisation, increasing user engagement and quadrupling revenues. In 2008, he became MD of gong-laden multiplatform production company Magic Lantern and, among other projects, launched the Guardian's video service.
For the last few of years he has focussed on a small portfolio of clients including the BFI, the Guardian, Hodder publishing, Kasabian and was Web Publishing Director for the regionals division of Trinity Mirror until joining City at the end of last year.