Dave Ewing's Back 'eader
Well-Known Member
I think this 'agenda' thing is over simplified and to be honest extremely subjective and specific to various contexts.
In other words I would certainly argue that no objective truth of an agenda exists rather anyone can find individual examples of journalists or commentators presenting things in a certain manner with potential to be interpreted one way or the other.
Like all things - these examples require historicising. I would certainly argue that some elements of the British media are xenophobic and nostalgically romanticise the era's of Shankley, Busby, Clough etc and of course some of the high profile journalists grew up watching football in those era's. But we can also find examples of journalists who accept the neoliberal globalised product of the PL more obviously than others - some are extremely critical of FFP for example.
One personal point I would add is - the likes of the daily mail, the sun, sky sports news and talk sport develop particular marketing strategies which seek to maximise readership, viewership and listenership in a populist manner. Same with websites who simply seek to present stories which will result in the most visits to the site. Thus these might be deliberately provocative or nostalgic in tone to appease the largest fan bases = more money.
So for example on sky sports news last night - they ran a poll straight away about the Sterling (better deal for Liverpool vs better deal for City) topic. Of course, one might logically argue that Liverpool and City fans would have featured heavily in viewership during that period - and 'losing' a player might generate a more vociferous reaction than gaining a player. Add that poll to the broader discourse of 'state of modern football, money, greed and young mercenary players' which has been constantly reported over the past 7 days then it is no surprise to see the initial poll reveal somewhere around 80% of fans felt Liverpool got the better deal.
Also take into consideration Sky Sports News quickly got two former Liverpool players on (Aldridge and Thompson) to air views probably to appease the larger supporter base and keep maximum viewership - the daily mail have done the same today with Carragher.
It might have been nice to have had old Mike Summerbee on the phone to offer an alternative viewpoint ;-)
And the ToryGraph continues this morning with Sterling now costing £100m. Funny how the RagDipperMeedya always add in the wages for our players but only the transfer fee for everybody else! I don't remember di Maria getting the 'HOW MUCH!!!' treatment from journos and yet his transfer fee was 50% higher than Sterling.