They do indeed operate under orders. The club is effectively a high profile public face of Abu Dhabi and that's reflected in the way we deal with the press. The Sheikh and his advisers want everything low key.
That doesn't mean they don't get extremely irritated by some of the crap that passes for "journalism" and they do react where they think it's necessary. But the vast majority of that reaction is done without fanfare. I think we've sued The Sun once but I've been told that others have backed down under the threat of action and paid substantial sums to charity. So we don't sit back and soak up the shit.
They've also done a good job of getting some influential journalists onside, such as Martin Samuel, Henry Winter, Olly Holt, Danny Taylor and even David Conn to a large degree. They'll all have their digs every now and again but by and large they understand what the project is about.
The club also know it's a waste of time trying to change the way some journalists write about us but eventually those people will need to butter us up, in the same way they do with the rags. And even the rags have negative stories written about them these days. At the end of the day, no one can force people to write nice things about them.
We have a role to play in all of this. Whenever we see stories like that fucking muppet Lawton's, we should firmly but intelligently challenge them where we can. That story of Powell's for example. People have commented on it and the likes for the comments challenging him far outweigh the dislikes. Even something as simple as that might convince editors that there's more benefit being positive about us than being negative. We should make official complaints to the outlets and to OFCOM if necessary, where justified.
Perhaps we should set up our own Media Monitoring Unit on Bluemoon where we coordinate our response to negative stories.