I used to have a problem with the bias but I realised awhile back that for specific types of brands it's better to have attention than to be ignored, and given that to the mass consumer (not us blues) we are a *new* product and thus if we were given constant positive publicity the mass consumer would potentially switch off and ignore us: look at these new kids on the block, fuck them, they are plastic. So we'd be more of a "fad"
But through long term media attention, be it negative or positive, the brand gathers new followers (2.57m twitter, 19mil. on facebook, 1.1mil on instagram, 424,968 subscribers • 177,592,134 views on Youtube....)
Which is amazing when you think about how many people would of bought our end of season dvd for 2006/2007.
Alot of the online content followers are self-confessed fans of other clubs, as you can visibly see it on every picture/post/video plenty of comments of people saying: "hey, great video, but i support arsenal"
So this is a wet dream for companies wishing to gain exposure to football supporters.
Long term the 15yr old current arsenal fan who enjoys our youtube channel may eventually have kids of his own and they will get exposed to MCFC and may decide to support city instead. Go and watch a kids team training on a local park, every one of em is wearing a Barcelona shirt lol... they probably couldn't say a spanish sentence between each other and would never of heard of Rivaldo yet they watch Barca every week and set them as their default team on EA Sports FIFA.
This is where CFG is going. it's very raggish/corporate like and sadly the old city we remember will eventually be long gone as the younger fanbases come in, but this is what success attracts.
All the kids huddled around their screens right now playing FIFA/PES couldn't give a hoots what's written in The Mirror. These kids think KDB is quality because they signed him on Footy Manager and he was a star for them lol.