Classic Ronay is that when people disagree with him he's superior, snooty and condescending. As you can see from his replies on that thread.
The other thing he does is the too cool for school, "None of this even matters anyway, why are you arguing about football on twitter" as he angrily replies to the 45th person commenting on his article.
He chucks a few flowery similes into his writing, stretches a metaphor far beyond the point of breaking and then presumably sits back in his chair feeling smug about how superior he is to the average football journalist.
