Equally though, negative articles about liverpool or utd would generate huge hits - hence the reason why bell ends like Goldbridge and that irish scouser are so popular, people tune in when they've lost. The issue is, is that certain clubs pull strings in the mainstream media, coupled with supporters of said clubs having so much represenation in the media - hopefully, that will change with time.Football journalism in the mainstream media is all but finished now. No point worrying about it.
There is nothing other than clicks & readership numbers. There's no cross subsidisation of sports from other parts of the newspaper or media group as they ain't making money either.
So you either get clicks and reads or you get let go. You see several journalists mention the numbers certain articles get & they can't be daft enough to ignore that. They don't need an editor or other manager to prompt them what to write about.
If City get big enough we'll get more and more articles and not just ones that are done to please the fans of the existing big 3 clubs.
Personally I genuinely hope that doesn't happen, I don't want us to have as many fans as them, or fans like theirs.