Nailed it. You can easily quantify it as well.
Look at the engagement on Twitter that Sam Wallace (Telegraph) gets for a story about, say, an England game. Then compare that to the engagement he gets for a City-related story. The latter gets vastly more views and likes, often by a factor of ten or more. They will actually be judged, and sometimes even remunerated, on this basis.
His editor will say "Sam, your average engagement is well down this week so you need to boost it. Our SEO executive says your stories about City's PL charges usually do the trick so bash one of those out, the more lurid and apocalyptic the better. There's a good lad".