Media Thread 2020/21

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The entire modern noveau football fan’s equating of history to mean trophies began with Liverpool fans at the turn of the Millennium and was originally aimed at Chelsea following the Abramovich takeover.
Not only were these entitled melts mortified at seeing league titles suddenly being racked up by a club they traditionally considered beneath them while their own empire crumbled, they were further triggered by their home town hero Gerrard agreeing to move to Stamford Bridge, only to later change his mind after being pressured by organised crime figures in the city.
Thus their “You aint got no history” song was born and belted out whenever they played Chelsea.
It was all they had left.
Nonetheless, it was a message and position that would be amplified by compliant client journalists and the explosion of social media and online football outlets and forums, and thus adopted by other fading redshirt establishment fanbases as their complacency and decadence meant they could no longer compete on the field of play.
When City came along, it was the final straw. And not only with trophies.
For Gerrard to Chelsea, read Sterling, Tevez, Adebayor and Nasri to City. And unlike Chelsea, we got our men.
The supporters of LFC, united and Arsenal - the three clubs who were responsible for the very invention and concept of the plastic, glory hunting modern TV fan - suddenly decided that not only was the past another country, but it was better than the one they now found themselves living in.
And they all had their former players and media mouthpieces onside.
Like Les McLeod, the ‘Creme Brulee’ one hit wonder has been from The League of Gentlemen, they preferred living in a rose-tinted version of the past rather than accepting the grim reality of their present and the unpromising outlook of their future. To paraphrase Les, “Remember when my team was good? Football, its a shit business isn’t it?”....
Notwithstanding its factual inaccuracy in all aspects, as the recent FA Cup trophy documentary has demonstrated, ‘No history’ says more about them than about City. It is an entitled, embittered and terrified howl into the void. The death rattle of dinosaurs.
Fantastic post
 
I respect your opinion GT but the message is well and truly out there and as I've said the publicity thrusted in our faces on a daily basis by a publically funded broadcaster is getting ridiculous now.
Schools are fully aware of what they need to do and our experience from the last lockdown has made it easier to support our families this time around and personally I don't need a millionaire footballer who was fed by his club from age 11 lecturing us on how to do our job.
Contrast the publicity for this with all the work that Alex Williams and the CTIC team have undertaken without a fanfare for over 30 years and the work Vinny did with Andy Burnham for the homeless of Manchester.
They neither sought or wanted publicity and put a lot more work into helping those in need than Rashford.
Completely agree with you that unsung heroes selflessly give their own time & money to help others for little or no reward other than to see the lives of others brightened. The point here, though, is that publicity is vital to make a difference. Like it or not, Rashford is a public figure with huge influence because he plays both for England & darlings of English football (in the eyes of the media). As a child, he suffered from the same shortages as millions (yes, millions) of children in the UK do today. This government will respond to help the poor only when public opinion forces them to. Without his intervention, poor families would not have benefited from the government's U-turn.
I agree that the sycophantic media adulation is sickening, but as far as I'm concerned, it's a small price to pay for feeding those who would otherwise go without.
 
Article on the Beeb regarding premier league players being given a talking to regarding responsibilities with a picture of course of two of our players. Article posted 24 mins ago.
 
Completely agree with you that unsung heroes selflessly give their own time & money to help others for little or no reward other than to see the lives of others brightened. The point here, though, is that publicity is vital to make a difference. Like it or not, Rashford is a public figure with huge influence because he plays both for England & darlings of English football (in the eyes of the media). As a child, he suffered from the same shortages as millions (yes, millions) of children in the UK do today. This government will respond to help the poor only when public opinion forces them to. Without his intervention, poor families would not have benefited from the government's U-turn.
I agree that the sycophantic media adulation is sickening, but as far as I'm concerned, it's a small price to pay for feeding those who would otherwise go without.
The point is though that Rasford was initially highlighting that this was and still is an issue in the 21st century in the 5th richest country in the world and he has achieved the objective of raising awareness however my point is that everyone working in schools and social services was and still is fully aware of this already and know who the vulnerable and needy ones are already and are in a position to provide multi-agency support where possible.

The initial objective of raising awareness has been achieved and unless I'm missing something I can't see what the objective is now for him or our publically funded broadcaster.
If anything, highlighting the thousands of volunteers that support vulnerable and needy people also makes the government aware that someone will pick this up if they don't and provides an excuse for them to sit on their hands knowing everything is covered.

If you read further forward from this post, you will see the points I was making around a minority (but a significant minority) that will not help themselves or their kids that is the real issue here and Rashford's intervention doesn't make one iota of a difference to this group, perversely it reinforces their misguided perception that it is everyone else's responsibility to feed their kids because they cannot be arsed which is why a blanket sending out of food vouchers isn't a long term solution.

Based on my experience working both in several schools and the welfare to work sector, targeted support is the solution and not a one size fits all option that Rashford, although I'm sure well meaning doesn't get in my opinion.

Additionally the government won't tackle the route cause head on because unfortunately this significant minority that are capable of but choose to contribute nothing to society have a right to vote and one thing politicians won't do is undertake anything that will risk them losing votes.
The children of this group will grow up and many will follow the example set by their parents and it's rinse and repeat for the next 10,20,30,40 years as things stand.
 
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